Tahina Goods is a Melbourne-based food brand known for its bold, Middle Eastern-inspired flavors. The product imagery needed to feel warm, inviting, and true to the brand’s culinary roots.

A visual identity was crafted that blends contemporary styling with nostalgic charm. Rich textures, warm tones, and thoughtfully curated props were used to highlight the versatility of the offerings. The creative direction balanced rustic elegance with modern appeal, ensuring that each photograph felt both aspirational and approachable.

A considered approach to prop and food styling enhanced the brand’s aesthetic, layering colours and textures to create depth and visual interest. The photography captured the richness of the product and its versatility in different culinary settings, delivering a suite of images suitable for digital and print use.

The final imagery seamlessly integrates into Tahina Goods’ branding, reinforcing its identity while helping its products stand out in a competitive market. The result is a cohesive, thoughtfully styled collection of photographs that feel natural, inviting, and distinctly their own.