ONTREND Electrical is more than just a name—it’s a statement. When founder Tom Christie set out to build his electrical business, he wanted a brand that felt fresh, modern, and confident—something that stood apart from the industry’s usual playbook. No tired lightning bolts, no overused “on” symbols—just a clean, distinctive identity that felt as sharp as the work itself.

Working closely with Tom, we developed a visual and verbal identity that balanced professionalism with approachability. At the heart of the brand is a custom mark—an abstracted sun-meets-smile that speaks to both energy and reliability. The color palette is bold yet refined, giving ONTREND a strong presence across vehicles, signage, and digital touchpoints.

Beyond the visuals, we shaped the brand’s tone of voice to be clear, straightforward, and friendly—no fluff, no jargon, just solid, honest communication. From social templates to website copy, every element reinforces ONTREND’s commitment to high-quality work and down-to-earth service.

The result? A brand that feels as reliable and forward-thinking as the business itself.