In The Roundhouse is a design-led homewares brand known for its playful yet refined approach to tableware. The brand’s identity balances bold, graphic elements with a sense of ease and warmth, creating pieces that feel both contemporary and inviting.

For this project, the creative direction focused on a summery tablescape, capturing the essence of relaxed entertaining. A considered mix of colour, texture, and natural light brought the table to life, evoking long lunches under the sun and effortless gatherings. Fresh ingredients, soft linens, and layered ceramics added depth and dimension, while a light, airy palette reinforced the seasonality of the setting.

The resulting imagery reflects In The Roundhouse’s signature aesthetic—vibrant yet harmonious, playful yet elevated. The styling and photography work together to showcase the brand’s pieces in an environment that feels aspirational but attainable, inviting customers to reimagine their own tables with a fresh perspective.