ONTREND Electrical

Welcome to ONTREND Electrical – a company dedicated to powering the spaces that matter most to you. Whether it’s your home, office, or industrial site, ONTREND is here to ensure your electrical needs are met with modern, reliable solutions. Led by Tom Christie, a young and skilled electrician, ONTREND brings a fresh, customer-first approach that breaks away from traditional trade stereotypes. I worked to develop a brand identity that reflects this modern mindset while fostering a sense of trust and approachability.

At the heart of this project was the creation of a brandmark that embodies warmth, positivity, and professionalism. Instead of using overly literal symbols commonly associated with the electrical industry—like lightning bolts or power buttons—we designed a unique combination of a sun and a smile. This brandmark signifies energy, optimism, and ONTREND’s friendly, down-to-earth service, setting the company apart from competitors while avoiding clichés.

The overall brand identity strikes a balance between professionalism and approachability. It was important for the brand to resonate with a diverse client base, from residential homeowners to commercial and industrial clients. By focusing on the values of trust, simplicity, and quality, we ensured that the brand would appeal to clients looking for a reliable and friendly service provider.

Services:
Visual Identity
Socials Templates
Tone of Voice
Copywriting